5 Types of Retail Loyalty Programs

White Paper by SnowShoe

How to Turn Casual Shoppers into Loyal Customers

Retail Customers Aren’t All the Same

Some customers are fair weather friends. These intermittent visitors only drop by when the time is right. Their purchases can be small and unpredictable. The patronage of such customers just isn’t worth as much to your average retail brick and mortar store. And it costs five times more to acquire them. (Research: National Law Review)

But there’s a different type of retail customer whose visits are worth gold. Truly loyal retail customers are money-generating metronomes — their patronage can be counted on, day after day, season after season. When loyal customers keep coming back to your business, it means that less time and money is needed to attract new customers. It also means higher sales, as their purchases are actually worth more than a purchase from a one-time buyer. In fact, highly-engaged customers spend 60% more per transaction and buy 90% more often than less engaged customers. (Research: Customer Loyalty in the Time of COVID)

Loyal customers are vital to a healthy business. This is why retailers large and small offer loyalty programs to encourage repeat business. 

Download our white paper about 5 popular types of loyalty programs and learn which type of program is the best fit for your business.

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SnowShoe understands just how important loyalty is to small business and retailers, which is why we focus on customer loyalty solutions to fit a range of needs. SnowShoe has deployed more than 30,000 unique location verification products around the world, and more than 25 million events have been recorded on our mobile loyalty solutions.

Learn more about how SnowShoe solutions can help you retain customers and increase profits.

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