Innovation

Spark® Solutions

The Spark® system has been delivered in over 30,000 devices with over 25 million check-in events. Today, our software and hardware is used with point-of-sale systems and loyalty programs worldwide. Our award-winning system includes secure check-in devices and a complete software platform that helps your business drive consumer loyalty and validate transactions.

Consumer Retail: Loyalty & Rewards

Thousands of retailers worldwide have installed the SnowShoe Spark® solution. Retail establishments from large shopping malls to franchise operations to individual mom-and-pop stores have used SnowShoe’s technology to drive customer loyalty, track coupon delivery and enable location-aware shopping. Enjoy our recent case studies here or read on for a solution overview. 

Play Video

The Downtown retail district in Olympia Washington deployed SnowShoe’s complete Spark Tap® and Spark Stamp® solution, making the system available to over 170 stores in Olympia. Their goal was to drive customer loyalty with a modern gamified experience. The Olympia Downtown Alliance knew that driving customer loyalty rates by just 5% can increase a retail store’s profit from 25% up to 95%. In fact, 79% of consumers are more likely to join a rewards program that doesn’t require them to carry a physical card.

Compass RoseA new Spark® powered loyalty program filled this critical need to drive customer loyalty for stores like Compass Rose in Olympia. This store specializes in modern goods from local artists, handcrafted jewelry and home decor. When Covid hit, the store had to shut down for three months. Loyal customers proactively purchased gift cards and sent messages of support to the store. “Our community really showed up for us,” says Compass Rose store manager Kae Stair.

Now that stores are open again, Kae and many other downtown businesses in Olympia signed up for SnowShoe’s Go Downtown loyalty system, a program developed by SnowShoe for local downtown retail. The program encourages shoppers to return to downtown, shop at multiple stores, and collect points and prizes when they “check-in” using SnowShoe’s proprietary Spark Tap and then
reward prizes using the Spark Stamp.

Hundreds of businesses and shoppers signed up to participate in the program. Dean Jones“We are getting increasingly busier in the shop,” Stair reports. “The Go Downtown loyalty program definitely makes people more excited about their shopping and dining experiences.”

Nearby store owner Dean Jones runs Encore Chocolate and Teas. This thirty-year veteran of Olympia’s downtown retail scene tells us that maintaining a healthy and vibrant neighborhood retail district is critical to the success of all downtown stores. That’s why Dean also installed SnowShoe’s Spark Tap® and signed up for SnowShoe’s Spark Touch® powered system. 

“It’s about building connections,” says Jones. “I think what SnowShoe offers can definitely do that. Because you’re building connections among businesses. If we were the only store downtown, we wouldn’t survive.” 

Read the complete Olympia case study >>

with your own Spark™ powered loyalty solution.

Transactions: Coupons & Rewards

Play Video

Cedar Point amusement park in Sandusky, Ohio wanted to create a fun and interactive promotion for the park’s 150th Anniversary celebration. The goal of the promotion was to amplify the park experience by incentivising guests to visit multiple locations within the 364-acre park. Cedar Point worked with Merkle, a global leader in customer experience management, to create the celebratory promotion utilizing SnowShoe’s Spark Tap® device solution.

Upon entering the park, guests visited a mobile website showing a map of the park with five specific locations highlighted. When guests visited these locations, they found an easy-to-use Spark Tap® check-in device. Guests then stamped their phones against the Spark Tap® to find out if they had won one of 150 instant win prizes: Admission into a VIP area with snacks, drinks, a phone charging station, and TVs. Checking in at the Spark Tap® also entered guests into the daily sweepstakes to win a Ticket Of A Lifetime. The highly coveted prize granted free admission for the winner and three friends for the next 100 years.

In order to carry out this promotion, Cedar Point needed a solution that proved a guest’s physical presence at specific park locations. The solution needed to be hands-free, easy-to-use, and able to instantly inform a guest if they had won or not. Merkle recommended the Spark Tap® solution from SnowShoe for this promotion.

“The Spark Tap® was a way for guests to do something a little more interactive,” says Stephanie Gentile, Merkle Vice President. It was a fun way to have the guests say ‘Hey, I’m here!’ and instantly find out if they had won or not. For Cedar Point, the Taps were a way to validate that the person was actually physically there at that location in the park.”

Read the complete Cedar Point case study >>

with your own Spark™ powered coupons and rewards program.

Spark Touch: fully Customizable Mobile loyalty

SnowShoe’s new Spark Touch® software system powers mobile applications that use our capacitive touch solutions from the Spark Tap® to the Spark Stamp® and the Spark Card®.

The new Spark Touch® platform provides developers with all the tools necessary to seamlessly integrate their business with SnowShoe’s platform. Our pre-built service includes a complete user experience flow for Android and iOS, a pre-built identity login framework and direct pre-built integrations into the SnowShoe cloud service.

With Spark Touch®, businesses of all sizes can introduce a state-of-the-art loyalty and rewards program at a fraction of the time, without hiring a software development team and without investing in your own bulky hardware. The software can be easily customized for any use and the unique proprietary magic of Spark® devices can be branded for your business.


The Spark Touch Solution

READ MORE about the Platform

delivering your own SnowShoe powered solution.

Consumer Retail: Loyalty & Rewards

Thousands of retailers worldwide have installed the SnowShoe Spark™ solution. Retail establishments from large shopping malls to franchise operations to individual mom-and-pop stores have used SnowShoe’s technology to drive customer loyalty, track coupon delivery and enable location-aware shopping. Read our case studies here or read on for solution overviews. 

Dean Jones
Compass Rose

Retail store Compass Rose in Olympia Washington deployed a complete Spark Tap™ and Spark Stamp™ solution to drive customer loyalty with a modern gamified experience. The store knew that driving customer loyalty rates by just 5% can increase a retail store’s profit from 25% up to 95%. In fact, 79% of consumers are more likely to join a rewards program that doesn’t require them to carry a physical card.

A new Spark Tap™ powered loyalty program filled this critical need to drive customer loyalty for Compass Rose. This store specializes in modern goods from local artists, handcrafted jewelry and home decor. When Covid hit, the store had to shut down for three months. Loyal customers proactively purchased gift cards and sent messages of support to the store. “Our community really showed up for us,” says store manager Kae Stair.

Now that stores are open again, Kae and many other downtown businesses in Olympia signed up for SnowShoe’s Go Downtown loyalty system, a program developed by SnowShoe for local downtown retail. The program encourages shoppers to return to downtown, shop at multiple stores, and collect points and prizes when they “check-in”, all using SnowShoe’s proprietary Spark Tap™ system. Hundreds of businesses and shoppers signed up to participate within the first two months of the program.

“We are getting increasingly busier in the shop,” Stair reports. “The Go Downtown loyalty program definitely makes people more excited about their shopping and dining experiences.”

Nearby store owner Dean Jones runs Encore Chocolate and Teas. He tells us that maintaining a healthy and vibrant neighborhood retail district is critical to the success of all downtown stores. That’s why Dean also installed the Spark Tap™ and signed up for SnowShoe’s Spark Touchpowered system as well. 

“It’s about building connections,” says Jones. “I think what SnowShoe offers can definitely do that. Because you’re building connections among businesses. If we were the only store downtown, we wouldn’t survive.”

Identity & Access Management: Physical Security

SnowShoe has deployed 30,000 unique check-in devices worldwide used for over 25 million check-in events. Our devices are used in a variety of environments to assist businesses with driving customer loyalty, as well as understanding their customers and employees activities throughout facilities or in securely accessing the physical perimeter of their operational building sites.

security - drive customer loyalty

Our new Spark Tap™ product is now in market. We work closely with security professionals like Neelay, a senior manager for a team of site security experts. Neelay’s team is contracted to manage security for a large multi-site manufacturing facility. The team runs a rotation of sixteen guards on site at different locations, rotating on eight hour shifts, twenty four hours a day, seven days a week. The SnowShoe solution that works for Neelay’s team is the Spark Tap™, a stand-alone system that Neelay can install as a fixed check-in location at every security location throughout the multi-acre manufacturing facility. The change from a personal perimeter check or a camera check for Neelay can help him to achieve a significant return on investment. The use of the Spark Tap™ can allow Neelay’s team to cut back on rotational inspections, beacon-aware systems, and additional facial recognition cameras, hardware and software, and save significantly with these ongoing efficiencies.

Spark™ Insights can also provide Neelay’s customers with transparent data about his team’s activities, leading to a high degree of confidence.

The change from a personal perimeter check or a camera check over to Spark Tap™ can allow Neelay to cut back on rotational inspections, beacon-aware systems, and additional facial recognition cameras, hardware and software, saving his company dramatically in their overall security budget.

The secure nature of the Spark Tap™ can allow for Neelay’s company to commit to a high level of physical perimeter protection for his client. Spark Insights also can provide his customers with transparent data about his team’s activities, leading to a high degree of confidence. The outsourced contract security industry is now worth nearly $30 billion, and it’s a highly competitive space — Neelay needs every edge he can get. Spark Tap™ provides a critical competitive advantage and drive customer loyalty.