Retail Wire Features SnowShoe: Do downtown shopping districts need their own loyalty programs?

Olympia Go Downtown Retail Platform
Sources: Olympia Downtown Alliance; Downtown San Diego Partnership; City of Boston

"Companies like SnowShoe take things up a notch by quantifying engagement and building loyalty in a way that a traditional visitors bureau can’t. This kind of next-level loyalty building is emerging as one of the more exciting areas of retail right now."

Retail Wire Brain Trust: Spieckerman Retail, Carol Spieckerman

New article in Retail Wire about SnowShoe’s New Go Downtown App

Drawing inspiration from Pokemon Go, a new loyalty program in Olympia, WA, rewards downtown visitors for “checking in” with their mobile phones at local stores, restaurants, bars and entertainment venues.

Reward check-in points can be redeemed for prizes. The technology also encourages multi-store shopping trips by incentivizing users to create “shopping loops” and share favorite routes with friends.

Olympia Downtown Alliance and SnowShoe, the technology provider, are co-funding the pilot program.

“Our staff is asked all the time for recommendations of where to shop or eat,” said Kae Stair of Compass Rose, a gift shop in Olympia, in a statement. “The Go Downtown app gives us a fun way to share our recommendations with people and for customers to become advocates for their favorite places.”

Read full article in Retail Wire