Retail Wire Features SnowShoe: Do downtown shopping districts need their own loyalty programs?
New article in Retail Wire about SnowShoe’s New Go Downtown App
Drawing inspiration from Pokemon Go, a new loyalty program in Olympia, WA, rewards downtown visitors for “checking in” with their mobile phones at local stores, restaurants, bars and entertainment venues.
Reward check-in points can be redeemed for prizes. The technology also encourages multi-store shopping trips by incentivizing users to create “shopping loops” and share favorite routes with friends.
Olympia Downtown Alliance and SnowShoe, the technology provider, are co-funding the pilot program.
“Our staff is asked all the time for recommendations of where to shop or eat,” said Kae Stair of Compass Rose, a gift shop in Olympia, in a statement. “The Go Downtown app gives us a fun way to share our recommendations with people and for customers to become advocates for their favorite places.”