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Retail Wire Features SnowShoe: Do downtown shopping districts need their own loyalty programs?

Olympia Go Downtown Retail Platform
Sources: Olympia Downtown Alliance; Downtown San Diego Partnership; City of Boston

"Companies like SnowShoe take things up a notch by quantifying engagement and building loyalty in a way that a traditional visitors bureau can’t. This kind of next-level loyalty building is emerging as one of the more exciting areas of retail right now."

New article in Retail Wire about SnowShoe’s New Go Downtown App

Drawing inspiration from Pokemon Go, a new loyalty program in Olympia, WA, rewards downtown visitors for “checking in” with their mobile phones at local stores, restaurants, bars and entertainment venues.

Reward check-in points can be redeemed for prizes. The technology also encourages multi-store shopping trips by incentivizing users to create “shopping loops” and share favorite routes with friends.

Olympia Downtown Alliance and SnowShoe, the technology provider, are co-funding the pilot program.

“Our staff is asked all the time for recommendations of where to shop or eat,” said Kae Stair of Compass Rose, a gift shop in Olympia, in a statement. “The Go Downtown app gives us a fun way to share our recommendations with people and for customers to become advocates for their favorite places.”

Read full article in Retail Wire