EPISODE 013 : 06/03/2021

Merkle’s Jayme Gehrke on Retail Loyalty

Jayme Gehrke is a Senior Director of Business Development at Merkle, one of the world’s leading customer experience management companies. In an insightful conversation with Spark Plug, Jayme talks about the new 2021 Forrester report on retail loyalty, data analytics, rewards optimization, zero data collection, behavioral tracking, and SnowShoe‘s vital work as a partner with Merkle on loyalty programs worldwide.

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Hosts: Ned Hayes and Ashley Coates
Guest: Jayme Gehrke