Case Study: Dancing Goats Coffee

Decades of Coffee Innovation

Community involvement has always been their way to grow their customer base. And they have always taken pride in helping community partners anyway they can. To date in 2022, they have served coffee to more than 20,000 people.

Just this year, Batdorf & Bronson became Dancing Goats Coffee in a company rebrand, and the company became an honoree of the Distinguished Leader Award by Leadership Thurston County.

Dancing Goats customers can find the same coffee at their retail stores, on their website, and at hundreds of wholesale partners nationwide.

Coffee Customer Loyalty

Dancing Goats’ director of business strategy Becci Ryder says: “Loyalty is extremely important to our business. We offer a wide variety of coffees for our customers to choose from. Our staff is trained to educate curious customers on each coffee so they can guide them to what suits them best.”

Ryder goes on to explain: “Our Tasting Room was the first of its kind, designed to offer an intimate behind- the-scenes look at roasting while also sampling our coffee. We have everything you need to be a home brewing expert.”

Dancing Goats became a customer of SnowShoe through their use of the Go Downtown Olympia-based customer loyalty system, described online here.