Small Business Destination
Boasting close to 100 members, the Waxahachie Downtown Merchants Association (WDMA) is at the heart of the city’s identity. Made up of businesses and members of the community at large, the WDMA was originally founded by concerned citizens who wanted to beautify and improve the areas in and around the downtown. As they grew, they also formed relationships with the city council and public works programs that took over improvements on their behalf. With the resultant increase in freedom and funding, the members set to work promoting each other and establishing a thriving network of small retailers and restaurants. By hosting 25-30 recurring events a year, the WDMA is able to drive traffic to their members and establish repeat customers in the process.