Building Community in Waterford, WI
Small-Town Charm, Big-Time Heart
Explore Waterford is a community organization that includes the Chambers of Commerce and Tourism. The organization is a member of Main Street America, a program dedicated to revitalizing older and historic commercial districts across the country. Led by Executive Director Tanya Maney, Explore Waterford aims to attract locals and tourists to Waterford’s historic downtown district through resources for local businesses, community events and neighborhood beautification efforts.
Spark Loyalty in Waterford
In the summer of 2022, Executive Director Tanya Maney was looking for a new way to encourage repeat business at local stores. She learned that local business owner Jessie Vyvyan had recently installed a retail loyalty program called Spark Loyalty and loved it.
Tanya loved Spark Loyalty’s many tools for engaging and incentivizing repeat shopper visits. She saw immediately how Spark Loyalty would help to draw more people to Waterford as well as bring more value to her member businesses. She reached out to form a partnership. (Tanya Maney is featured in this Spark Plug podcast episode.)