Retail Revival in Olympia Washington

The downtown shopping district in Olympia Washington is an historic district with delicious shops and state-of-the- art event spaces. After Covid shut down many of the local businesses for much of 2020, the once-vibrant downtown area remained empty for months on end.

The Olympia Downtown Alliance partnered with SnowShoe to launch a two-year pilot program to encourage shoppers to visit brick-and-mortar small businesses and revive
the district. SnowShoe’s successful pilot program used a new world-class loyalty application coupled with a unique hardware solution that allowed for very rapid customer check-ins and a frictionless loyalty rewards program.

SnowShoe developed the Go Downtown application for this promotion

The new gamified retail loyalty solution uses game-based techniques similar to Pokemon GoTM to encourage downtown shoppers to “check-in” at local businesses. To date, over 1000 check-ins have been registered by visitors to Olympia stores!

Customers Easily Win Prizes for Supporting Local Businesses

App users won points for a variety of activities, including checking in at stores, completing Loops, and creating and sharing Loops with friends. Points helped app users advance levels and win prizes, all for supporting Olympia’s brick-and- mortar stores.

Once app users won a certain number of points, they received a discount at a redemption location of their choice. Discounts ranged from $5 to $25, depending on the number of points earned.

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