The downtown shopping district in Olympia Washington is an historic district with delicious shops and state-of-the- art event spaces. After Covid shut down many of the local businesses for much of 2020, the once-vibrant downtown area remained empty for months on end.

The Olympia Downtown Alliance partnered with SnowShoe to launch a two-year pilot program to encourage shoppers to visit brick-and-mortar small businesses and revive
the district. SnowShoe’s successful pilot program used a new world-class loyalty application coupled with a unique hardware solution that allowed for very rapid customer check-ins and a frictionless loyalty rewards program.