Case Study: IFC Mall Uses SnowShoe to Deliver a Premium Customer Experience

A Holiday Shopping Opportunity

IFC Mall at the Central Waterfront in Hong Kong is the
place to go for extraordinary shopping, dining and
entertainment experiences. AIR agency was hired to
develop a month-long digital loyalty campaign to drive
foot traffic to participating retail stores, increase the
use of IFC Mall value-add holiday services, and offer a
rewarding experience for holiday shoppers reflective of
their premium brand. They chose to use a SnowShoe solution.

The challenge for AIR was to fully develop, test and launch
the digital Santa Academy program, designed to delight
and enhance the shopping experience, within 45 days.

Mobile Authentication Solution

AIR utilized SnowShoe’s unique Spark system with the
Santa Academy web experience to provide a fast and
secure mobile authentication solution. As participants
visited specific retail stores and locations like the IFC Gift
Wrap Center, digital stamps were collected by shoppers
in order to receive rewards, coupons and free sponsor
merchandise. The program was promoted with email, SMS
text messages and signage throughout the mall directing
shoppers to visit the website and register at the Santa
Academy page to get started. Employees at participating
retailers and locations were provided with Spark Stamps
to authenticate each shopper’s visit.