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Cedar Point Amusement Park Used SnowShoe Tech to Award Sweepstakes
150th Anniversary Celebration
Cedar Point Amusement Park wanted to create a fun and interactive promotion for the park’s 150th Anniversary celebration. The goal of the promotion was to amplify the park experience by incentivising guests to visit multiple locations within the 364-acre park. Cedar Point worked with Merkle, a global leader in customer experience management, to create the celebratory promotion utilizing the Spark Tap®.
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Spark Tap Check In Sweepstakes
Upon entering the park, guests visited a mobile website showing a map of the park with five specific locations highlighted. When guests visited these locations, they found a Tap check-in device. Guests then stamped their phones against the SnowShoe Spark Tap to find out if they had won one of 150 instant win prizes: Admission into a VIP area with snacks, drinks, a phone charging station, and TVs. Checking in at the Tap also entered guests into the daily sweepstakes to win a Ticket Of A Lifetime. The highly coveted prize granted free admission for the winner and three friends for the next 100 years.
