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About Us

SnowShoe provides world-class presence solutions that pinpoint retail locations, lock in customer loyalty, and protect your physical perimeter. We safeguard real-world interactions with a secure solution. SnowShoe’s innovative IOT-based event marker bridges the last mile between digital identity and physical presence.

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Our Story

SnowShoe is known for bold innovations in hardware design and pioneering technology innovations. Distinguished by our proprietary technology and experienced team, SnowShoe has delivered solutions worldwide for enterprises interested in understanding consumer behavior and optimizing retail and event experiences. SnowShoe solutions can be adapted to a wide range of loyalty and event applications for consumers and businesses.

SnowShoe’s technology is proprietary and is protected by 32 patents in 18 countries and we aggressively defend our intellectual property. Read more about our unique technology and check our Developer FAQ for implementation details. 


SnowShoe’s core team is located in Portland, Oregon where nine months of rain makes for breathtaking views, the craft beer and coffee are local, and our mountains, valleys and coastline provide the world’s best playground.

Featured Team Member: Karen Jensen

Next up is SnowShoe’s incredible Customer Success Manager, Karen Jensen.

An experienced customer service manager with a background in online retail, Karen ensures that our customers have a smooth and highly successful experience with SnowShoe.

With more than a decade of experience in customer service behind her, Karen has come to develop highly effective strategies to achieve customer success and satisfaction. She explains that it all hinges on good communication, managing expectations, and letting clients know she is here for them. 


The SnowShoe team is led by experts in identity, authentication, hardware design and software engineering at scale. We are a lot like our hometown of Portland — a little quirky, a little nerdy, quite a bit bookish, and full of passion for what really matters.

Sheradyn Mikul


Jonathan Bell

VP of Sales