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About Us

SnowShoe provides world-class presence solutions that pinpoint retail locations and lock in customer loyalty. SnowShoe’s innovative IOT-based event marker bridges the last mile between digital identity and physical presence. We make location smarter.

SnowShoe’s team is located in Portland, Oregon where nine months of rain makes for breathtaking views, the craft beer and coffee are local, and our mountains, valleys and coastline provide the world’s best playground.

Our Story

Distinguished by our proprietary technology and experienced team, SnowShoe delivers solutions worldwide for enterprises interested in understanding consumer behavior and optimizing retail and event experiences.  

Founded by two graduate students and led by an innovative team, SnowShoe has been lauded by TechStars and the Disney Accelerator program. SnowShoe’s unique technology is proprietary and is protected by 32 patents in 18 countries. Read more about our innovative technology and check our Developer FAQ for details. 

Today, SnowShoe has landed global customers and is known for bold innovations in hardware design and consumer-ready loyalty software. SnowShoe solutions are adapted for many loyalty and event use cases. Read our customer case studies here.


Our Values

drive customer loyalty

1. Integrity
The SnowShoe team demonstrates trustworthy behavior in all activities and engenders trust with teammates, partners and customers. We act as trustworthy individuals.

2. Teamwork
We are respectful of colleagues and we each make  valuable contributions to build team success. Helping each other is a core value at SnowShoe.

3. Customer Focus
Every decision prioritizes SnowShoe’s customers. We think of both the long-term customer needs for a scalable sustainable system, as well as the near-term inputs from customers. We are highly responsive to customer feedback. 

4. Innovation
Creativity and problem-solving leads to true innovation, and the SnowShoe team finds inventive ways to accomplish our business and technology objectives. New ideas are valuable.

5. Action with Quality Results
At SnowShoe, a bias for action is combined with attention to detail – we get things done in order to deliver high quality outcomes. We undertake thoughtful, well-reasoned action targeted for success. 

Featured Team Member: Karen Jensen

Next up is our incredible Customer Success Manager, Karen Jensen.

An experienced customer service manager with a background in online retail, Karen ensures that our customers have a smooth and highly successful experience with SnowShoe.

With more than a decade of experience in customer service behind her, Karen has come to develop highly effective strategies to achieve customer success and satisfaction. She explains that it all hinges on good communication, managing expectations, and letting clients know she is here for them. 

Featured Team Member: Ron Sim

SnowShoe is happy to welcome Ron Sim as the newest member of our sales team. Ron joins the team as Sales Executive focused on the small retail business sector, leading the outreach effort to this growing new customer base for the company.

Ron comes to SnowShoe from leading retail loyalty company Loyalti, who offers an easy-to-use loyalty complete solution for brick-and-mortar retail. In his sales leadership role at Loyalti, Ron worked directly with both small retailers and enterprise clients, helping them to find solutions for their specific businesses and providing onboarding and technical support. As the new business lead, Ron helped the company increase its clientbase by ten-fold over the past few years.


The SnowShoe team is led by experts in identity, authentication, hardware design and software engineering at scale. We are a lot like our hometown of Portland — a little quirky, a little nerdy, quite a bit bookish, and full of passion for what really matters.

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